The Spanish football league, La Liga, has reported strong performance during the current season, achieving record-breaking revenue from both television and digital sources. The league's broadcast rights have been one of its most valuable assets, and this year saw significant growth in terms of revenue.
According to figures released by the league, La Liga achieved a total revenue of €1.2 billion for the 2020-21 season, which is a 5% increase compared to the previous year. This is a testament to the league's success in attracting viewership and securing lucrative deals with major broadcasters.
One of the key factors driving this growth is the increasing use of digital platforms by fans. With the pandemic forcing fans to stay at home, there was a surge in interest in watching La Liga matches on streaming services such as Amazon Prime Video and Netflix. This led to a significant rise in viewing figures, with more than 7 million people tuning into matches on these platforms alone.
In addition to traditional broadcasting partners like beIN Sports and Sky, La Liga also signed up new deals with major streaming platforms such as Disney+ Hotstar and DAZN. These partnerships have helped to expand the league's reach globally, with more people now able to watch La Liga matches on their devices.
Overall, the results of the 2020-21 season show that La Liga remains a popular destination for football fans around the world. With continued investment in digital platforms and innovative content, the league is well-placed to continue growing and thriving in the years ahead.